P004 → FX Canada
Owned by Rogers Sports and Media, FX Canada focuses on scripted dramas and comedies. It features a mix of original programming and acquired content from its US subsidiary. As a paid subscription service, the design objective was to elevate the content, allow for personalization, and remove friction from the buy flow.
FX Canada web
The website needed to work on desktop, tablet, and mobile devices while highlighting the key art provided by the studio. It also needed to display the most popular shows in a large carousel at the top of the screen and integrate the cable TV schedule.
The iOS and Android apps integrated a vertical scroll on the landing screen instead of a carousel to utilize better the device form factor and the users' natural interaction pattern.